COMPONENT: Digital Services & Gaming
What is it?
True consumer engagement is key, the question is how? At Package Media a multitude of digital services have been developed for clients over the years. Competitions, co-creation concepts, online personalisation of products, community platforms, and games / gamified content.
How does it add value?
Every brand wants to engage consumers, have a dialogue with them. With Package Media's digital services brands get exactly this, and by linking these services with physical products brands straddle the physical / digital divide. In the end this enables brands to engage and stand-out, both on the shelf and online, a major cross-sell opportunity!